Partner Content September 05, 2025

L’Oréal Philippines Finds Success With TikTok Shop’s ACE 2.0 System

L’Oréal Philippines’ success on TikTok Shop has fueled a desire to continue pushing the boundaries of digital commerce.

L’Oréal Philippines achieved a record-breaking performance at TikTok Shop’s Jet Set Glow Super Brand Festival, demonstrating the brand’s strength in leveraging content and community to drive business results.

With the help of TikTok Shop’s enhanced ACE 2.0, (Assortment, Content, Empowerment) Indicator System, L’Oréal’s campaign activated the full shopping journey—from discovery to purchase—through targeted content, creator collaborations, and in-platform incentives.

“TikTok Shop’s ACE 2.0 comes alive during campaigns like Jet Set Glow,” said TikTok Shop Philippines Marketing Lead Franco Aligaen. “It empowers brands to execute full-funnel strategies, fostering authentic engagement while driving conversions.”

Aligaen added, “L’Oréal’s results reflect the platform’s potential when creativity and data work in tandem.”

*More than 100 livestreams and creator videos were released during #JetSetGlowWithTikTokShop*

New Records Set by L’Oréal Philippines

L’Oreal saw a 75% increase in gross merchandise value (GMV) versus business-as-usual sales. This was driven by deeper insights and stronger targeting capabilities on ACE 2.0.

In addition, over 140 million impressions were delivered. This number was driven by 894 videos created using the hashtag #JetSetGlowWithTikTokShop. More than 100 livestreams and creator videos were released, amplifying the campaign’s reach and impact,

These were supported by partnerships with multi-channel networks (MCNs), TikTok Shop Partners (TSPs), and top celebrities.

TikTok Shop’s Super Brand Festival

Featuring over 96 creators and more than 10 participating brands, TikTok Shop’s Super Brand Festival highlights TikTok Shop’s unique ability to merge entertainment, discovery, and commerce.

In addition to visibility, L’Oréal was able to create meaningful interactions through the campaign. At the same time, the brand was able to reinforce trust through educational and aspirational content.

“Timing our use of TikTok Shop’s ACE 2.0 system with our participation in the Super Brand Festival set a new benchmark for us,” said L’Oréal Philippines Ecommerce Director Denise Peralta.

“The visibility we garnered was truly end-to-end,” Peralta added. “It bridged our offline footprint with a powerful online push through TikTok Shop, and reinforced our belief in full-funnel strategies and in TikTok Shop as a key growth engine.”

Through TikTok Shop, L’Oréal is now pushing the boundaries of digital commerce and embracing ecommerce innovation. Its success on TikTok Shop is a testament to the importance of investing in platforms that offer both scale and substance.

L’Oréal remains committed to finding new ways to connect with consumers and meet them not just where they shop, but where they discover, learn, and express themselves.

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