Uniqlo Retains Position as Sole Japanese Brand in Global Apparel Rankings
Uniqlo continues to enjoy a loyal following amongst consumers, especially in its home country.
Uniqlo is the sole Japanese brand in the latest Apparel 50 report by Brand Finance. The casual wear brand secured the 11th spot in the global apparel rankings for the second consecutive year.
According to the report, Uniqlo’s brand value went up 11% to $10.1 billion (approximately Php586 billion).
“Uniqlo’s consistent growth reflects its ability to balance strong performance in its home market with ambitious international expansion,” Alex Haigh, Uniqlo’s Brand Finance Managing Director for the Asia Pacific, said in a statement.
“By combining affordability with quality and innovation, the brand has carved out a unique position that resonates with consumers worldwide,” Haigh added.
How Uniqlo Maintains Consumers’ Loyalty
According to Brand Finance’s market research data, Uniqlo has a Brand Strength Index (BSI) score of 68.5/100 and an AA- brand strength rating.
While Uniqlo’s BSI declined, the Japanese brand enjoys brand strength, robust financial performance, and growing international demand.
Its strong appeal and reputation continue to help Uniqlo maintain a loyal following among consumers, which is particularly evident in its home country.
Top 20 Most Valuable Apparent Brands
The following are the 20 most valuable apparent brands, according to the latest Apparel 50 report:
- Chanel
- Louis Vuitton
- Nike
- Hermès
- Rolex
- Adidas
- Zara
- Dior
- Cartier
- Gucci
- Uniqlo
- H&M
- Tiffany & Co.
- Prada
- Armani
- Ray-Ban
- Lululemon
- Coach
- Ralph Lauren
- Puma
French luxury fashion house Chanel overtook Louis Vuitton to take the number one spot in the rankings. While Nike went down to third from second place, it still has the strongest apparel brand globally, with a BSI score of 94.7/100.
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