South Luzon’s Innovators, Artisans to Convene for 2-Day Conference

Aside from plenary sessions, the two-day South Luzon event will also feature a trade fair, exhibits, and a golf tournament. 

In celebration of its 50th anniversary, the Laguna Chamber of Commerce and Industry, Inc. (LCCI) will hold the 34th South Luzon Area Business Conference (SOLABC) on April 24 and 25, 2025. The two-day event will take place at the Enchanting Events Place in Enchanted Kingdom, Santa Rosa, Laguna.

Organized by the Philippine Chamber of Commerce and Industry (PCCI), and co-presented by Enchanted Kingdom, Seda Nuvali,  Ayala Land, Inc., and Suzuki Incorporated Philippines, the 34th SOLABC is set to be the largest trade fair and business gathering in South Luzon. 

SOLABC aims to bring together South Luzon’s brightest business minds, industry leaders, finest artisans, and innovators for two days of unparalleled networking, trade opportunities, and business growth. A trade fair, exhibits, a motor show, a golf tournament, and a 70s retro-themed fellowship night are among the activities that will take place. 

SOLABC plenary sessions

Three plenary sessions will tackle key strategies for driving economic growth for business sustainability, enhancing infrastructure and logistics, modernizing businesses through digital transformation, and embedding sustainability in business models.

Business owners, executives, entrepreneurs, and policymakers are encouraged to join these sessions to gain valuable insights and learn actionable strategies from industry experts and thought leaders who can teach businesses to thrive in an evolving economic landscape.

A platform for legacy brands and rising enterprises

The 34th SOLABC also aims to shine the spotlight on South Luzon’s finest artisans, legacy brands, and innovative enterprises while providing local government units (LGUs), entrepreneurs, and industry an opportunity to connect, collaborate, and drive economic growth.

The trade fair is a must-see for those seeking handcrafted Filipino arts and crafts—from intricate embroideries and fine pottery to heritage textiles—made by startups and small and medium enterprises (SMEs) nurtured by the Department of Trade and Industry (DTI) and the Department of Tourism (DOT). 

The trade fair will likewise feature legacy brands, which are established companies in South Luzon that have shaped the region’s business landscape for years. Considered as homegrown enterprises, these legacy brands have cemented their place in both local and global markets and have thrived continuously through the years.

Businesses will have the opportunity to connect with potential buyers, retailers, and investors, which makes the 34th SOLABC an essential stop for those looking to source quality Filipino products or collaborate with long-standing industry leaders.

An opportunity to join SOLABC

With the two-day event just a few weeks away, business leaders, South Luzon brands, LGUs, and local chambers are being invited to take part in this event. Businesses, in particular, can also showcase their products at the trade fair as booths are still available for those who want an opportunity to connect with buyers and even potential investors. 

LGUs are likewise encouraged to secure their booths to ensure accessibility to their local business communities and attract more potential investments. For Laguna-based businesses, this can also serve as an opportunity to join the LCCI and expand their network.