Shoppertainment Live Inc. Forges Partnership With Sigma Ventures Corp.

With this new partnership, Shoppertainment Live Inc. can accelerate its international growth.

Livestream shopping pioneer Shoppertainment Live Inc. and venture capitalist Sigma Ventures Corp. have entered a strategic partnership that goes beyond capital. It is aimed at accelerating Shoppertainment Live’s growth both in the Philippines and in Southeast Asia. 

Since 2019, Shoppertainment Live Inc. has demonstrated unmatched adaptability, foresight, and innovation. Scaling rapidly during the pandemic, the company has been at the forefront of efforts to empower local and multinational brands and encourage them to give live commerce experiences a shot. 

“This investment marks more than just a financial milestone, it’s a shared vision to shape the future of digital retail,” said Shoppertainment Live Inc. Co-Founder and CEO Hiyasmin Neri-Soyao. “With Sigma Ventures by our side, we are even more confident in accelerating our innovations and expanding our regional footprint.”

Creation of a New Board 

The strategic partnership between Shoppertainment Live Inc. and Sigma Ventures Corp. has resulted in the creation of a new board composed of some of the most distinguished names across a wide range of industries. 

The board members of Shoppertainment Live Inc. are as follows: 

• Hiyasmin Neri-Soyao, CEO and Co-Founder, Shoppertainment Live Inc.
• Patricio Soyao Jr., CSO and Co-Founder, Shoppertainment Live Inc.; President, Future First Talents Inc. (HR and Executive Search)
• Lawrence Lee, Chief Broadcast Officer and Managing Director, Shoppertainment Live Inc.
• Steve Sy, President and CEO, Great Deals E-Commerce Corp. (Ecommerce and Retail)
• Ace Gapuz, President and CEO, Blogapalooza Inc. (Influencer Marketing)
• Saymour Go, Director, Manila Kleanfuel Corp.
• Serafin Cu, President, EWealth Universal Marketing Corp.
• Justin Francisco, President of Arkos Technologies Inc. and Shareholder of Great Deals E-commerce Corp.

On the other hand, the executives of Sigma Ventures Corp. are as follows:

• Ronald Robins, Chief Executive Officer
• Andre Uy, Managing Director
• Stephen Chua, Managing Partner
• Marito De Jesus, General Manager

The Road Ahead for Shoppertainment Live

Today, Shoppertainment Live Inc. is known for its ability to scale livestream operations seamlessly across ecommerce and social media platforms, such as Shopee, Lazada, TikTok, YouTube Shopping, and direct-to-consumer (D2C) websites. 

With the partnership and support of Sigma Ventures Corp., Shoppertainment Live is committed to enhancing its core livestream commerce services. In addition, the company plans to expand into new initiatives focused on product development, distribution, and international expansion.