Security Bank Strengthens Customer Experience with BetterBanking Rewards
The platform integrates simplicity, transparency, and flexibility into every transaction.
Security Bank continues to elevate its customer offerings with the launch of BetterBanking Rewards, a digital platform designed to make earning and redeeming rewards easier, faster, and more meaningful for its credit cardholders.
Unveiled during the “Ready. Set. Redeem!” event at Shangri-La Plaza in Mandaluyong City on October 27, the initiative is Security Bank’s latest step toward enhancing client engagement through innovation and convenience.
BetterBanking Rewards is Security Bank’s flagship digital platform for credit card rewards and rebates. It provides a real-time, fully automated experience that allows customers to view, manage, and redeem their points seamlessly. Through this platform, the Bank aims to redefine how clients interact with their credit cards by integrating simplicity, transparency, and flexibility into every transaction.
“BetterBanking Rewards will redefine how our customers experience banking–by making every transaction rewarding, every moment convenient, and every point meaningful,” said Meri Filart, VP and Credit Cards Head of Security Bank. “We listened to our customers and understood that they wanted more flexibility and transparency in how they manage their rewards. That’s why we built BetterBanking Rewards around simplicity, speed, and customer empowerment. Every swipe should feel rewarding—and now, it truly is.”
Through BetterBanking Rewards, cardholders gain access to powerful features that enhance everyday transactions.
- Real-time tracking and redemption of reward points
- Pay with Rewards, which allows cardholders to redeem their points globally at any location that accepts Mastercard
- Points Exchange, which enables cardholders to convert their points into rewards with over 100 airline miles and hotel loyalty programs
By offering these innovations, Security Bank positions BetterBanking Rewards as one of the most robust loyalty platforms in the local banking industry, reflecting the Bank’s continued investment in customer experience and digital transformation.
BetterBanking Rewards has already received several accolades for its innovation and customer-centric design, including Best Customer Loyalty Program by the International Finance Awards, Best Advance in Loyalty/Rewards Programme by Retail Banker International, and Credit Card Initiative of the Year by Asian Banking & Finance.
“We’re continuously reimagining what banking should feel like,” added Filart. “BetterBanking Rewards is just the start of a more personalized, digital-first experience that gives our customers the freedom to enjoy the rewards that matter most to them.”
Customers can apply for a Security Bank credit card through www.securitybank.com and register for BetterBanking Rewards via the Security Bank mobile app or website to start redeeming rewards.
Read more:
Security Bank Empowers Philippine MSMEs with the Launch of Business Elite Program
Making Waves: Security Bank Launches New, Game-Changing Wave Mastercard
