Monde Nissin Enhances Market Reach Through TikTok Shop

Since partnering with TikTok Shop, Monde Nissin (Lucky Me!, SkyFlakes, Fita) has achieved impressive growth in its online presence.

Monde Nissin Corporation, the company behind Filipino brands Lucky Me!, SkyFlakes, Fita and more, has achieved transformative growth as it partnered with TikTok Shop.

Aside from expanding its online brand presence, Monde Nissin achieved significant growth in online sales. Leading the company’s achievements were double digit growth in Total Gross Merchandise Value (GMV). A key part of this success can be attributed to the company’s strategic use of TikTok Shop’s Assortment, Content and Empowerment (ACE) Indicator System.

Monde Nissin also participated in TikTok Shop campaigns, as well as a livestreaming event during the recent 7.7 sale. During the sale, the company posted a triple-digit increase in livestreaming  growth compared to the company’s previous campaign.

Shellane Dy, Activation & Ecomm Head of Monde Nissin said, “Joining TikTok Shop has been a transformative step for Monde Nissin. It’s not just about expanding our digital footprint, but about engaging with a new generation of consumers in a dynamic, interactive environment. By integrating entertainment and commerce, TikTok Shop has enabled us to drive sales and deepen brand loyalty in ways that traditional platforms could not offer.”

Building Monde Nissin Brands with Livestreaming and Influencer Marketing

Beyond the impressive sales numbers, Monde Nissin was able to strategically engage with its customers through livestreaming and efforts in influencer marketing. The company joined TikTok Shop in January 2023 and launched its first livestream event in June 2023.

During the 7.7 sale, the company conducted over 24 hours of livestreaming through multiple TikTok Shop Partners as well as Monde Nissin’s accounts. This extensive presence resulted in a triple digit increase in livestreaming growth.

According to Dy, “Livestreaming on TikTok Shop has allowed us to connect with our customers in real time, offering them exclusive deals and engaging them directly with our brand story. This platform has redefined how we interact with our audience.”

Influencer marketing also played a role in the growth of Monde Nissin’s online presence. The company leveraged a network of Key Opinion Leaders (KOLs), partnering with both large and mid-tier content creators.

Speaking about the difference that TikTok Shop makes, Niks Fojas, Category Lead for FMCG at TikTok Shop, said, “Monde Nissin’s impressive performance on our platform highlights the power of TikTok Shop’s unique blend of social engagement and e-commerce innovation. Our platform is designed to help brands connect with audiences in meaningful ways, and Monde Nissin’s success is a testament to how our tools and features can drive real results. We’re excited to continue supporting local brands as they navigate the evolving digital landscape and achieve their growth objectives.”

Leveraging Growth Through TikTok Shop

All these efforts led to significant growth in online sales for Monde Nissin. Many of the company’s products or stock keeping units (SKUs) rank in the top 40 on TikTok Shop’s platform. In addition, thanks to the 7.7 Shopping Sale, Monde Nissin experienced double digit growth in Total Gross Merchandise Value.

To meet this increased demand, TikTok Shop enabled Monde Nissin with TikTok Shop’s Assortment, Content, and Empowerment (ACE) Indicator System. This helped to ensure that high-demand products such as Lucky Me! were always in stock.

Beyond the banner sales and events, Monde Nissin also participated in TikTok Shop’s campaigns, such as the “Buy Local, Shop Local” program. The brand was recognized as “Brand of the Day” and leveraged Customer Relationship Management (CRM) tools to draw in new customers with targeted vouchers. By concentrating on efficient ad spending, Monde Nissin boosted its ad-generated Gross Merchandise Value (GMV) and achieved a Return on Ad Spend (ROAS) of 30.

About Monde Nissin and TikTok

Monde Nissin has been operating in the Philippines for 45 years. It has developed iconic food brands such as Lucky Me!, SkyFlakes, Fita, Nissin Biscuits, Monde, M.Y. San Grahams and Quorn meat-free products.

TikTok is a leading platform for short-form mobile video. TikTok Shop is an e-commerce feature of the platform to help businesses both large and small be discovered by TikTok’s audience and drive them to purchase.