The House of Fruitas is currently looking for more business partners that can help them achieve the full potential of their company. Here’s what you have to know about it. 

One of the most important aspects that business owners should work on is partnerships. With the right connections and resources, one may attain their goals and future plans more easily. More so, partnerships can also be a way for businesses to share technical knowledge, ideas, and customer base. 

By harnessing the expertise of other companies and aligning it with one’s own brand, operations become smoother and more bearable. Such is the case for the thriving food and beverage (F&B) industry in the Philippines which has brought around PHP 240 billion in 2022 alone.

In 2019, it was reported that there were around 92,011 food establishments in the country. Since more establishments have opened throughout the years, the industry has grown more competitive. With that, one of the country’s top acquisition firms in the F&B industry—House of Fruitas—announced their plans to look for more entrepreneurs who wish to grow their business.

Behind the Generous Offer

For the past months, Fruitas Holdings has renewed and secured credit facilities from several banks to help them offer more mergers and acquisitions (M&A) opportunities. Among those who entrusted the company are:

• Asia United Bank
• Bank of Makati
• Banco de Oro (BDO)
• Chinabank
• Metrobank
• Philippine Bank of Communications
• Philippine Business Bank
• Philippine National Bank (PNB)
• Rizal Commercial Banking Corp.
• Robinsons Bank
• Security Bank
• Unionbank of the Philippines; and 
• Philtrust Bank

“We are ecstatic with the assistance that banks are giving us, particularly with the recent addition of Philtrust. Our doors are always open to successful business owners who want to see their companies develop rapidly. We are also willing to recharge legacy companies so that the younger generation would be aware of their products,” said Fruitas Holdings Inc. President and CEO, Mr. Lester C. Yu.

Opening Doors on Possible Collaborations with New Businesses

Throughout the years, House of Fruitas has developed into more than just a fresh juice brand, as they have diversified its portfolio to include a wide range of F&B brands—both homegrown and acquired. This is why, given its dedication to fostering success, the company announced that they are looking for firms that are aligned with its principles and growth ambitions. 

With its reputation for acquiring and expanding brands that fall into its ecosystem, the company has popularized several food establishments that are now renowned among Filipinos. Some of these include De Original Jamaican Pattie, Sabroso Lechon, Balai Pandesal, Ling Nam Noodle Factory, and Wanton Parlor. 

Given the company’s history of successful acquisitions and partnerships, business owners—including MSMEs—can reach out to see whether they qualify for partnerships. This brings in great potential for business owners who want to grow their businesses. 

Throughout the years, the country’s F&B industry has seen a lot of successful acquisitions and partnerships. Making the most out of promising offers can help small businesses step up their game with the assistance of more established brands. In doing so, it becomes easier for entrepreneurs to enjoy faster growth and better recognition, given the help they can get from their partners.