IDC 2024 Report: realme Holds 13.3% Market Share, the Second Largest in PH

realme maintains a very strong presence in the rapidly evolving smartphone industry.

A report from the International Data Corporation (IDC) has named realme as the second largest smartphone brand in the Philippines. According to the 2024 Philippine Smartphone Market report, realme has a market share of 13.3%. 

realme has consistently ranked among the top two smartphone brands in the country in terms of market share since 2021, according to the IDC. This shows the brand’s solid foothold in the industry, reflecting its continued growth, consumer appeal, and competitive edge. 

realme Philippines VP for Marketing Jane Yan expressed her gratitude for the support that has been given to the brand.

“We are truly thankful for the unwavering support of our fans and community, which has been instrumental in achieving this milestone,” she said in response to the study’s positive findings for realme.

“Here at realme, we stay committed to unveiling smartphones that integrate superior quality and the latest advancements in technology,” Yan added. 

What Contributed to realme’s Success? 

A key factor that contributed to realme’s success as the second largest smartphone brand in the country is the strong performance of its realme C Series. The C Series has stood out in the market despite stiff competition due to its superior design, performance, and experience. 

The realme Note Series likewise played a vital role as it offers Filipino smartphone users a reliable, feature-rich device that will not break the bank.

realme’s Product Lineup 

Aside from the C Series and Note Series, realme offers other smartphone models, such as those that fall under its GT Series, 10 Series, 11 Series, 12 Series, and 13 Series. 

In addition, realme also features a strong lineup of laptops, tablets, smart wearables, and audio accessories that provide high quality devices at accessible price points, making the brand an excellent choice for Filipinos looking for gadgets and accessories for personal and professional use.