DMAP DYC Rockstar Teams Ready to Rock the Global Stages with Creativity That Makes Impact

DMAP DYC Rockstar Teams Ready to Rock the Global Stages with Creativity That Makes Impact

Winning digital creators are set to represent the Philippines in future competitions after scoring gold at the DMAP DYC. 

The DMAP Digital Young Creators (DYC) Competition 2024 has crowned its Young and Very Young Digital Creators at the Boomerang Awards on October 16. Rockstar teams from Publicis JimenezBasic and Hakuhodo/BCI are celebrated for their innovative, impactful creativity and are now set to showcase their talents on international stages, proudly representing the Philippines.

Who Took Home the Gold? 

In collaboration with Investing in Women, the Young Creators were challenged to inspire the marketing and content creation industry to rethink gender roles. Kimberly Shane Fuller and Ernest John Snyder from Hakuhodo/BCI earned the Gold trophy and the honor of representing the Philippines at the AdFest Young Lotus 2025 Competition in Pattaya, Thailand.

Meanwhile, the Very Young Creators were tasked with briefs from big-name brands like Jollibee, Maggi, Sunsilk, and Ayala Museum. In this division, Nikka Domingo and Queenievere Bool from Publicis JimenezBasic bagged the Gold medal for their unforgettable Reels campaign for the Ayala Museum. They’re set to proudly represent the Philippines at the MAD Stars New Stars 2025 Competition in Busan, South Korea.

“The future is looking bright for our digital young creators whose work truly stood out and made an impact,” says DYC Chairman Raymund Sison of Lennon Group. “I wish to congratulate the winning teams who will represent the country to international festivals this year.”

Other Winners 

Beyond the BootCamp graced by Creative, Digital, and Marketing Rockstars who mentored the young creators, each brand also recognized the teams that best cracked their briefs in the Very Young Creators Division, awarding them exciting prizes:

Jollibee Brand Pick: Rain Landingin and Patrise Calumpag from GIGIL 

Maggi Brand Pick: Angelica Mae Dimples Calapati and Aaron Felix Quiambao from BRANDBOMB 

Sunsilk Brand Pick: Robin Estargo and Jayvery Lorenzana from NJYN 

Ayala Foundation Brand Pick: Jamela Ariella Braganza and Airon Cruz from ODDEFY 

The winning teams from PJB and Hakuhodo/BCI are gearing up for their respective competitions with exclusive coaching sessions led by the country’s most celebrated creative leaders. Over the next few months, they will refine their skills, fuel their innovation, and prepare to represent the Philippines on the world’s biggest stages!

The DMAP DYC 2024 is co-presented by Investing in Women, Ayala Foundation, and Meta. It’s proudly sponsored by Jollibee, The Pod Network, Enchanted Kingdom, Emperador, Prodd, Oddefy, and partnered with Mad Stars, Adfest, One Asia, and adobo Magazine.