BrandCon PH 2025 Explores How to Build Strong, Enduring Brands This September

Insightful panel discussions and a marketing pitch competition await participants.

The Business Manual is proud to present BrandCon PH 2025, happening on September 19, 2025, at the Marquis Events Place in Bonifacio Global City, Taguig. 

With the theme “Building Brands That Move the Nation Forward,” the first-ever BrandCon PH focuses  on the intersection of brand longevity,  innovation, sustainable growth, and nation-building. 

Bringing together brand builders, marketers, advertisers, agency leads, creatives, and founders, the event will explore how businesses can stay relevant, resilient, purposeful, and ready to lead while helping form Filipino culture and identity in today’s fast-paced and competitive market.

“The future belongs to brands that can innovate, inspire, and stay relevant. BrandCon PH 2025 will gather the country’s most passionate brand builders for an opportunity to share insights, discuss strategies, and challenge the norms that will shape a new era for Filipino brands,” said Apples Aberin, Vice President for Lifestyle Brands at One Mega Group, Inc.

“In today’s fast-changing market, strong brands are more than just business drivers—they’re cultural touchstones and impactful storytellers. Our goal is to inspire leaders to think long-term, act with purpose, and build with resilience.”

What to Expect to See, Learn

Corporate marketing executives, branding specialists, startup founders, and next-generation marketing leaders will converge at BrandCon PH 2025 to exchange insights and potentially drive transformative action.

One of the highlights of the upcoming BrandCon PH 2025 is a fireside chat that will zone in on the power of insightful storytelling. Together, a distinguished marketing leader and creative expert will discuss the core strategies behind some of the Philippines’ most iconic and well-loved brands.

Another exciting highlight of the inaugural BrandCon is the panel discussion titled “Local to Global: The Role of Culture in Global Marketing.” This panel will bring together Filipino voices and marketing trailblazers to discuss and dissect the role of culture in building successful and globally resonant brands.

‘Best Idea Wins’ Marketing Pitch Competition

BrandCon PH 2025 has set the stage for young marketers to gain exposure, receive feedback, and showcase their potential through the “Best Idea Wins” Marketing Pitch Competition. 

Currently enrolled college students representing their school, university, or academic organization will have the opportunity to present a two-minute pitch that answers this simple yet pointed question: “How can you integrate AI into an effective marketing campaign?”

Selected finalists will have the opportunity to pitch and answer questions live during BrandCon PH 2025, where they will be judged by seasoned branding and marketing professionals based on a set list of criteria. 

How to Register

Subscribe now to The Business Manual to unlock exclusive access to BrandCon PH 2025 and to get year-round access to premium business content.

Stay updated on BrandCon PH 2025 via the official website, Facebook, Instagram, and LinkedIn pages.

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