Best Idea Wins: BrandCon PH 2025 Sets the Stage for Marketing Pitch Competition

College students representing their schools or academic organizations are invited to participate.

The inaugural BrandCon PH, The Business Manual’s premier branding and marketing conference, is set to take place on September 19, 2025, at the Marquis Events Place in Bonifacio Global City, Taguig. 

With the theme “Building Brands That Move the Nation Forward,” BrandCon PH 2025 focuses  on the intersection of brand longevity, innovation, sustainable growth, and nation-building. 

Aside from the thought-provoking, engaging discussions that attendees may look forward to, BrandCon PH 2025 will also present the “Best Idea Wins” Marketing Pitch Competition during the event.

The “Best Idea Wins” Marketing Pitch Competition will offer a platform for young marketers to gain exposure, receive feedback, and showcase their potential. Judging will be done marketing executives and branding experts.

“Best Idea Wins” Marketing Pitch Competition

Currently enrolled college students representing their respective schools or academic organizations are invited to join the competition by sending in a two-minute pitch video of themselves answering this question: How can you integrate AI into an effective marketing campaign?

Three to five entries will be chosen after careful evaluation, and they will be invited to do a live pitch during BrandCon PH 2025. Each finalist will be given two minutes once again to deliver their pitch before a one-minute Q&A with the judges follows. 

Criteria for Judging 

The panel of judges will use the following criteria for the “Best Idea Wins” Marketing Pitch Competition:

• OVERALL PLAN – 65%
  • Strategy– 25%
    • Clear identification of the role of AI in marketing
    • Objectives-setting tailored to a specific target audience
  • Execution – 25%
    • Sound and innovative approach backed by research
    • Action Plan with clear alignment to findings and objectives
  • Metrics – 15%
    • Defined metrics and performance indicators
• PRESENTATION – 35%
  • Matter (Content Quality) – 15%
    • Use of insights, key findings, and clear narrative flow
  • Manner (Delivery Style) – 10%
    • Engagement, confidence, clarity, and command of the topic
    • Creativity and ability to connect with the audience
  • Method (Organization) – 10%
    • Logical transitions and time management

Entry Requirements 

In order to enter the competitions, the following requirements for the two-minute pitch must be met:

• Shot with a white background
• Portrait orientation
• Must be a continuous two-minute pitch with no cuts or editing
• Clear audio and video

Entries must be submitted via the official Submission Link on or before September 10, 2025.

Interested participants should likewise comply with the following information requirements:

• Group Name
• Member Name/s
• Email Address
• Contact Numbers (all members)
• Pitch Deck

Grab this opportunity to share your bright idea with the the Philippines’ growing business community. Send your two-minute pitch now. The Champion will get Php 500,000 worth of media value features. the 1st-runner up will get Php 300,000 worth of media values, and the 2nd runner up will get Php 200,000 worth of media values.

Stay updated on BrandCon PH 2025 via the official website, Facebook, Instagram, and LinkedIn pages.

BrandCon Ph 2025 is brought to you by The Business Manual, in cooperation with the Philippine Marketing Association and the Philippine Junior Marketing Association.

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