Beauty authority Allure is launching in the Philippines under an agreement between MEGA Global Licensing Inc. (MGLI) and Condé Nast.

Allure Philippines will cover the Southeast Asian region and celebrate the diversity of Filipino beauty, as well as showcase the best in fashion and women’s health. The title will launch with English-language print, digital and social platforms in March 2025.

The renowned magazine, now in its 32nd year, will feature audience favorites such as Best of Beauty Awards, a list of top makeup, skincare, and haircare products on the market. According to its media kit, Allure averages 8.6 million unique digital impressions, 50 million video views, and has 5.4 million social followers.

“As the beauty expert, Allure reflects the many diverse faces, identities, and experiences around us. In doing so, we strive to build a community that is accepting of beauty in all its forms, and that celebrates the endless opportunities for self-expression and enjoyment that beauty offers,” Allure Editor-In-Chief Jessica Cruel said.

MGLI is a Filipino publishing company with years of prestige publishing experience and also publishes Vogue Philippines.

“At AGC Power Holdings Corp., the parent company of MEGA Global Licensing Inc., we are excited to be part of this groundbreaking launch that promises to redefine beauty standards and empowerment in the Philippines. As a company that strongly supports innovations and partnerships that resonate with local and global audiences, we see the introduction of Allure Philippines as a pivotal development in promoting inclusive beauty and wellness solutions that cater to the unique needs of the Filipino market.” MGLI Chairman and CEO Archie Carrasco said.

Allure Philippines’ team will be based in Manila, Philippines. The editorial team will be announced in the coming months.

Sign up to allure.ph and follow @allurephilippines on Instagram, Facebook, Tiktok, and Threads.