Start with Strategy, Break Through with Creativity: 5 Lessons for Enterprising Creatives

What does it take to move creativity forward? Vince Uy, Creative Director of VMAN Southeast Asia and Allure Philippines, and Founder of CO Studio, shares how seeking more and establishing an emotional connection are crucial in design as well as marketing.

Creativity is a rare gift in both the arts and in marketing. Yet it is these very same gifts that Vince Uy has in abundance. In the fashion world, it was on display for 13 years through his work in Preview magazine, and today he is once again defining tastes as Creative Director for VMAN Southeast Asia and Allure Philippines. As if these prestigious positions weren’t enough, this creative director has also expanded his vision into the world of advertising and marketing through his entrepreneurial venture CO Studio. But Vince Uy has always sought more—more views, more cutting-edge executions, more change, more impact. How is he navigating creativity in fashion and in marketing in today’s fast-paced and increasingly digital world? The Business Manual finds out the answers.