Winning Strategies for a Subscription-Based Platform: How to Transform Filipino Viewing Habits From Traditional to Digital, According to Vincent del Rosario of Vivamax

Powerhouse Viva Communications continues to lead in the entertainment industry thanks to its recent shift to streaming with Vivamax and Viva One. President and COO Vincent del Rosario shares how the company got there.

In the brand new world of video streaming is a grand old name of Filipino cinema: Viva. As technology transforms the entertainment industry around the world, Viva Communications has leveraged video streaming to achieve remarkable scale. Through its streaming services, Vivamax and Viva One, the company has been able to reach 13 million subscribers around the world while producing more movies and TV shows than ever. At the same time, this new way of doing business has allowed the company to chart a new course for the future of Philippine entertainment.

Behind this transformation is the father-son duo of Vic del Rosario, Chairman and CEO of Viva Communications, and Vincent del Rosario, the company’s President and COO. Last month, The Business Manual spoke to the legendary Boss Vic, as he is known, about how he built the Viva entertainment empire. This month, we are putting the spotlight firmly on Viva Communications Inc., led by Vincent del Rosario–in particular its unrivaled streaming success, Vivamax.