How to Create a World-Class Snack Brand, According to Baken Founder and CEO Rachel Carrasco

At the intersection of Rachel Carrasco's career in marketing, luxury, and fast-moving consumer goods is Baken, a snack brand that is ready to take on the world.
When people talk about Filipino food, the star of the show is pork—lechon, adobo, and sisig are among the most well-known dishes from the Philippines. In fact, renowned celebrity chef and television personality Anthony Bourdain, upon tasting some freshly cooked lechon, declared it as the “best pig, ever!” With pork at the center of our culinary highlights, it comes as no surprise that one of our very own entrepreneurs has created a snack indulgence masterpiece centered on the country’s favorite meat. After putting up her own marketing consultancy in the Lion City, Singapore-based marketer and entrepreneur extraordinaire Rachel Carrasco created the premium snack brand Baken, a play on the breakfast favorite, bacon. With the award-winning snack currently available for shipping in Australia, Singapore, and the Philippines, Baken has set its sights on conquering the rest of the world.
The Business Manual talked with Rachel Carrasco about how she came up with the concept of Baken, as well as her experience putting up her own business in Singapore and her advice for those who want to market their products globally.
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