From Passion to Purpose: How Dehusk Is Building a Sustainable, Socially-Driven Industry Disruptor, According to Co-Founders Christophe Bariou, Samuel Tecuala, and Nadine Lustre

Dehusk’s founders share how the sustainable company’s vision of better nutrition, industry disruption and social good can also work for the startups of tomorrow.

In equal parts a business that seeks to revolutionize Filipino nutrition, support local coconut farmers, and disrupt the dairy industry, Dehusk is a startup unlike any other. In many ways, Dehusk, which makes a coconut milk-based alternative to dairy milk, is a mirror of its founders–with Sam Tecuala leading the creation of the product and the operations side, and Nadine Lustre and Christophe Bariou leading marketing and the social aspect of the promising brand. Dehusk’s journey is one marked by bold ideas and immense challenges. But even in its early stages it is clearly a startup to watch as it scales to meet its ambition.

The Business Manual spoke to Dehusk’s three founders about how the plant-based milk company has already begun to disrupt the dairy industry in the Philippines and its road to early success. Together, the founders spoke about their passion and the strategic decision-making which led to turning their vision into a reality.