Driving Financial Inclusivity and a Cash-light Society through Fintech, According to Martha Borja of Grab Financial Group Philippines

What is Fintech and how can it power a more inclusive financial landscape? Martha Borja, Country Head of Grab Financial Group Philippines, shares the company’s ethos and vision for its customers. 

Grab Philippines is delivering on the promise of being a superapp—a robust marketplace that connects consumers to essential services like mobility, on-demand food and grocery deliveries, and even parcel delivery. Furthering the seamlessness of the journey of consumers and promoting accessibility to financing of Grab partners are the fintech solutions under the Grab Financial Group (GrabFin).  

Fintech is a thriving industry that has been accelerated by the pandemic and further propelled by the digital-first post-pandemic environment. For Martha Borja, the Country Head of GrabFin, unleashing the power of Fintech is an evolutionary thrust that companies need to undergo to elevate their financial systems as the world moves forward in this new, cash-light reality.

In the Philippines, it could be surmised that Grab has played a vital part in the Fintech revolution. Over the past few years, Grab’s Fintech services have seen fast-rising adoption among Filipino consumers and its partner communities within the Grab ecosystem.

The Business Manual recently sat down with Martha, conversing on the future of Fintech and the power it holds in powering financial inclusivity and a cashless economy.

Redefining the Meaning of Fintech

While discussing any Fintech company is like entering muddy waters, to Grab, the role of financial technology is crystal clear because it is a significant, sustaining factor in its core business.