E-Commerce Champions: How Reginald Go and Rafael Jouwena Helped Hotels Go Digital With Cocotel

Learn the startup genius behind how Cocotel connected over 300 hotels to online bookings to become the country’s second largest hotel chain.

By the numbers, the hotel and resort industry in the Philippines is poised for sustained growth. Tourism in the country is projected to grow from USD 6.26 billion in 2024 to USD 10.49 billion by 2034. And this has prompted PHP 250 billion worth of investment in the industry for 40,000 new hotel rooms. At the center of this perfect storm is Cocotel, a startup founded in 2019, which enables hotels and resorts to plug in to the benefits of e-commerce. With over 300 hotel partners in its network, more than 160,000 bookings to date, and over PHP 2 billion in sales generated, the company is now the country’s second largest hotel chain with an expanding presence in the Philippines, Indonesia and Australia.