Strategic Brand Building: Build To Be Remembered

Brand marketing is more than just compelling visuals—it's about identity. We explore founder-led storytelling, positioning strategy, and brand equity in the age of constant noise.

Today’s entrepreneurs know the power brand marketing can have on their business. Beyond its utility as a name for your product, service or company, it has deep implications for a company’s identity, market strategy, and mission. For marketing masters like Unilever and Procter & Gamble, brands make the difference between standing out in a crowded marketplace and being forgotten. Brand marketing can communicate what makes your product special or unique. For the Louis Vuittons of the world, it can elevate a product to luxury status. Or as Coca-Cola, McDonald’s and Jollibee have proven, it can even foster customer loyalty.

In today’s digital world, brand marketing has taken on a whole new dimension. Branding has become more important than ever when every post can build your image, and every comment speaks to your audience directly. How should entrepreneurs approach brand marketing with the new tools available to them?