The Art of Creativity in Digital Advertising

Raymund Sison, the award-winning Founder of Lennon Group, shares how creativity drives impact in today’s digital marketing world. Digital marketing is changing at the speed of thought. Dead center in the intersection between technology, creativity, and good old human nature, digital marketers can often find it difficult to navigate the constantly evolving landscape. Today’s all-conquering platform or top influencer can become irrelevant with one tweet as buzzwords like “data-driven” and “gen AI” and “brand storytelling” tantalize and obfuscate in equal measure. How can brand managers and entrepreneurs tell the trendy apart from the prophetic? And what role does creativity play in creating impact in digital marketing? For Raymund Sison, digital marketing is his world. It is his sandbox, a place for play and for creativity. At the same time, it is his most potent weapon and how he makes a difference. As former Chief Creative Officer of Propel, Sison has..