Slay Digital Marketing with Data-Driven Precision: 6 Lessons From DMAP President Miko David

DMAP President Miko David Shares 6 Ways SMEs Can Take On Big Brands–and Win Miko David has long been in the business of slaying giants. As the president and co-founder of digital consulting firm David & Golyat, he has been helping businesses leverage data analytics to punch above their weight and take on the mammoth companies of their industry. Today, as president of the Digital Marketing Association of the Philippines (DMAP), the technical, visionary, almost scholarly leader has been recast from giant-slayer to enabler-evangelist, spreading the digital good news. His message: large corporations and MSMEs have much to gain by understanding the power of digital transformation. The Business Manual recently spoke to Miko David, covering his extensive experience as marketer, consultant and guru. As a professional at the forefront of marketing and technology, David shared key marketing insights and business lessons that are invaluable for SMEs and entrepreneurs navigating today’s..