Putting Customers at the Heart of Innovation: Shaping Globe Telecom’s Next Era According to President and CEO Carl Cruz

How old-fashioned consumer focus—partnered with innovation—drives Globe in the digital transformation of the nation. Globe Telecommunications is having a bit of a moment right now. The 90-year-old company is in an enviable position, with its business leading on not one, but two fronts. First, its core connectivity business is a powerhouse of the telco industry. And second, the company dominates with its fintech arm, GCash, hailed for its industry-wide and national significance. With such leadership in telecommunications and tech, where does Globe go from here? And what can entrepreneurs learn from their success? Speaking to The Business Manual in an exclusive interview, Globe’s newly-minted President and CEO, Carl Raymond Cruz, shares the company’s playbook for its future of innovation and leadership. Four months into the job at the helm of Globe, Carl Cruz brings with him more than two decades of leadership experience across Asia and Africa. From his years..