The Business of 100 Brands: Inside Primer Group’s Strategy for Long-Term Retail Growth, According to CEO Jimmy Thai

You know the brands–Bratpack, Travel Club, The North Face and FitFlop are just a few. Now find out how the Primer Group of Companies rose to dominate retail in the Philippines.

In the brand-crazy Philippines, one company is responsible for the lion’s share of retail brands you see in malls and online: Jimmy Thai’s Primer Group of Companies. With the company’s founders starting in 1992 with one brand, Primer Group quickly grew to cover retail and distribution for over a hundred brands. Perhaps what’s most remarkable about the group isn’t how it rode the retail boom inspired by the explosion of malls around the country; it is how the company has reimagined itself through the changing decades. Today, the Primer Group of Companies is a leader in categories such as industrial solutions, wellness, logistics, and–critically for the retail space–e-commerce.

This remarkable journey has been led by the resilience, innovation, and strategic thinking of Jimmy Thai, Co-Founder, President and CEO of the Primer Group of Companies. Under his leadership, Primer has grown into a powerhouse in the retail and distribution industry, handling global brands not just in the Philippines but across Asia.