Bespoke by Design: Inside VCDC’s Buyer-First Model

Real Estate maverick Victor Consunji, Founder and CEO of VCDC, shares how he continues to revolutionize the industry—designing homes around the way people truly want to live, all with a buyer-first approach. The saying “Any color the customer wants, as long as it's black” has never been more true than it is today. From iPhones to real estate, businesses are still guided by this quote attributed to Henry Ford. Choices are limited at best; other times it is an illusion. But not for Victor Consunji. For the Founder and CEO of Victor Consunji Development Corporation (VCDC), his company’s homes are all about flexibility and usability—a bold vision that bucks the trend of decades of business as usual. To achieve this, VCDC has relentlessly disrupted the real estate industry, building homes that reflect the lifestyle of the individuals and families who live within to inspire and to delight. The Business Manual..