The shift to digital has empowered many to start businesses of their own online. And in a playing field this competitive, Lazada Philippines CEO Carlos Barrera reveals how they can succeed.

Starting a business is no easy feat, with many factors to consider and spend for. This includes capital to fund the business, products or services that people will want to buy, and a team to run the day-to-day operations of the business itself, among many other things. All these can be a lot to process and may deter anyone from even getting started.

Until now, that is.

As the leading e-commerce platform in Southeast Asia and the top online shopping platform in the Philippines, Lazada has truly redefined the way people do business. With a strong presence in six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam—the e-commerce giant features millions of customers and sellers under its wing.

But how has Lazada been able to create many opportunities for said brands and sellers to grow their businesses? In this exclusive interview with Lazada Philippines CEO Carlos Barrera, we find out how this e-commerce giant can help online businesses level up for success.

Working With an Owner's Mindset

Carlos Barrera was born in Madrid to a family of computer engineers, which started his exposure to technology at an early age. A graduate with a double degree in Business Administration and Finance from University Carlos III de Madrid (UC3M), he also completed his Bilingual program in just three years—making him the first to ever finish the program ahead of its time.