8 Important Web Design Tools for Your Business

Web design is a crucial aspect of creating your site, as it gives people a better chance to see your brand better. We list web design tools that can help you achieve that.

According to statistics, at least 81% percent of Filipinos are interested in having their own businesses. And considering that Filipinos spend a lot of time online—especially on social media—it is important for your business to have a strong online presence in order to stand out. Why? For one thing, this will give your business a more established brand identity, which, in turn, will strengthen your digital marketing strategies.

When planning for your business website, one of the first factors you should consider is how it will look. Functionality aside, the physical look of your site will definitely make an impression on your visitors. As around 50% of consumers believe that website design is crucial to a business’s overall brand, it’s important to treat aesthetics with utmost importance.

8 Web Design Tools for Your Business

Defined as “creatives that are displayed on the internet,” web design is a culmination of ideas and concepts that are transformed into responsive and interactive web pages. But for a website to truly be effective, this means that aside from functionality and design, the site needs to be engaging enough to keep users on it.

Why is that? According to statistics, 75% of website credibility is based on its design, while 89% of website viewers would switch to a competitor site if the user experience does not meet their standards.

Fortunately, there are web design tools available that can help you. And the best part? There’s no need to do any complicated coding! To get you started, we list web design tools that can help make your website more presentable and user-friendly. These include:

8. Adobe Dreamweaver

Adobe Dreamweaver is an easy-to-use app that will guide you through web design—even if you have minimal coding knowledge—as the platform has special code hints that will help customize your blogs, emails, web pages, and the like. Plus, the app allows you to test the codes every now and then, so you can see whether or not they’re working smoothly. 

Since it is part of the Adobe Creative Cloud, you can enjoy the ease that comes with importing your files from Adobe PhotoShop, Illustrator, and Sketch. Moreover, the software is compatible with Mac and Windows devices for added convenience. And for first-timers, you can also avail of the 30-day trial before subscribing to a paid plan. 

7. Figma

Another web design tool you can count on is Figma—an all-in-one design tool that allows collaborative design work among you and your team. This was made possible with the help of the company’s tool called FIGJAM, which acts as an online whiteboard tool where you and your team can map out concepts together. 

The platform also supports several widgets that can improve its functionality. It also has a library of design assets that can be dragged and dropped into the web pages. And to make things even more interesting, Figma has several animation features that allow you to build intuitive prototypes, where elements can interact with one another. 

6. Sketch

Sketch is a great drag-and-drop web design tool that makes designing easier—even if you don’t have any background in coding. This is considered one of the most popular vector-based tools that can help you in creating stunning designs and prototypes. 

Among its best features is “Sketch for Teams” which allows you to collaborate with the rest of your team without the hassle of sending files back and forth. Sketch also has an app library where you can find hundreds of plug-ins that will make the job easier. With its intuitive user interface (UI), testing prototypes is made easier.

5. Wix

With over 200 million users across the globe, Wix has established itself as a reliable website-building tool—even for beginners. After signing up, you’ll have access to its wide roster of templates that match whatever industry you’re in. And to make it even easier, it also uses a beginner-friendly drag-and-drop interface. 

Moreover, what makes Wix stand out from its competitors is its special feature called repeaters. This is a list of creations with the same design or layout but with different kinds of content. You may even take a look at it while designing your site to avoid repeating any elements.

4. Webflow 

Another platform that is great for site creation and web design is Webflow, as it can help you attain great results for free. Aside from using a drag-and-drop interface, it also allows you to integrate your content into their content management system (CMS). That way, it’ll be easier to achieve the right visuals and site structure.

And in case you need to edit something, Webflow also helps you define and update your color content easily with its Style panel. In fact, you can also control codes like CSS3, HTML5, and JavaScript while you’re customizing. This makes it easier for you to integrate complex elements like background videos and animations during the design process.

3. InVision 

InVision is a prototyping tool that allows you to see your designs come to life—while being able to test the user interface at the same time. This is an ideal platform to use, especially for collaborators who would like to work on a single development project.

One of its remarkable features is the InVision freehand, wherein brainstorming and creating a design template is made much easier, as it provides an online whiteboard to help you track your ideas. Aside from that, the platform also allows you to create custom animations and transitions that can easily be exported. 

2. Marvel 

Marvel is an ideal tool that you can go for if you want to build pages and prototypes, as it includes unique elements that you can insert into your project workflow. This is a great choice for beginners because it has a great library of templates, which, along with its intuitive design and prototyping tools, makes designing much easier.

One of the aspects you’ll also love most about this platform is how everything is available online, so you won’t have to download anything. All you’d need to make your website is a stable web connection. 

1. WordPress

WordPress is a content management system (CMS) that allows its users to host and build their own sites. So far, many websites were built with this tool. And what’s great about it is that it has a simple interface that makes website creation and designing more convenient. 

Though it doesn’t have a built-in drag-and-drop site builder feature, its abundance of add-ons make it flexible for all types of sites. Plus, the best part is that it doesn’t cost much! However, if you’re willing to pay extra, you can make the most out of the ThemeForest, where you can choose a theme to pattern your site on. 

Other Web Design Tools That You Can Use

Aside from the aforementioned, other web design tools you can use include:

  • Mobirise
  • Squarespace
  • Google Web Designer
  • Zyro
  • Designmodo
  • Canva 
  • Shopify
  • Framer 

These are just some web design tools that you can count on in order to create a website that will represent your brand properly. Given that these sites make it easier for you to integrate the features that you want your site to have, you’ll find it easier to place everything neatly and make people understand everything there is to know about your company—including the history, core values, products and services, contact details, news, and the like.