SEO does not just apply to the text on your company’s website because you can also optimize the images you upload. Here’s how you can make your website’s images SEO-friendly.

By now, you’ve probably heard of Search Engine Optimization (SEO) and how important it is to your company or brand’s online presence. In fact, the return on investment (ROI) of good SEO content can be as high as 12.2x your marketing spend.

This is why companies invest in their SEO by hiring specialists who focus solely on making sure websites and even social media accounts are optimized for search engines like Google. And while it may seem like optimizing a website or social media page is only limited to the text that can be read, that is actually not the case—especially since you can even optimize images for SEO.

Here's how it works.

Image SEO, Explained

SEO, in layman’s terms, is making sure that your website or social media page has increased chances of making it to the first page of a search engine. This can be done through different optimization practices, which include image SEO. 

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