Despite initially having zero knowledge of entrepreneurship, the owners of Treatos by Joey were able to grow their business into Shopee’s highest-rated all-natural treat shop. Here’s how.

Did you know that Treatos by Joey—an online shop offering all-natural pet treats and other pet products—is not just Shopee’s highest-rated all-natural treat shop, but also the platform’s most followed treat shop? Given the competition in the pet supplies market and it shows just how loyal the brand’s customer base is, this is truly an impressive feat.

But surprisingly, prior to all the success, owners Jesse Villamil and Let Alcobendas actually had no knowledge about running a business, let alone starting one from scratch. All they had was a shared passion for selling online, but it all worked out in the end.

Here's how they did it.

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