Starting a business is one thing, but sustaining it is another challenge altogether. At the recently-concluded Growth Con PH, five business owners shared how to build a brand that lasts.

There are a lot of struggles that come with operating a business and that includes making sure that it lasts for a long time. In fact, according to a 2023 report, 33% of organizations lack a business case for sustainable supply chains—whereas almost half of the respondents reported that their companies have difficulties in measuring sustainability-related returns.

That being said, it is very important for businesses to implement long-term efforts that make their businesses sustainable. And this does not just apply to environmental practices. Even social sustainability, which encompasses fair labor practices, matters. Moreover, business sustainability can also encompass economic sustainability, which focuses on optimizing the company's operations. 

Given how challenging this can be for many business owners and entrepreneurs, The Business Manual gathered 5 well-known key entrepreneurs who have implemented sustainable operations in their respective brands. In a roundtable discussion—set in Ascott Bonifacio Global City on June 29, 2023—they shared insights and key learnings that said owners and entrepreneurs can implement in their respective operations.

With that, here’s a brief background about the brands they run and their key takeaway as seasoned and accomplished business owners: 

Bubbles Lim, Co-Founder and Managing Director of Easy Franchise

Easy Franchise is a platform that people can easily access to learn and access everything that involves franchising. It's a go-to site where business owners, potential franchise investors, or business-minded people can check out to find what they need and make franchising easier.

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