Free Reads December 11, 2025

Skincare Brand Urges Shift Toward Science-Backed Solutions

This shift from anecdotal belief to scientific understanding reflects a broader change in how Filipino consumers approach skincare.

At the first-ever TikTok Beauty Fest Philippines held at Bonifacio Global City last November, Filipino skincare brand Dermorepubliq led creators, experts, and enthusiasts into deeper conversations on skincare.

One of the sessions focused on a distinctly Filipino concern: sensitive skin, and the science behind why it is so common.

According to Dermorepubliq Marketing Director Maria Gabrielle Lim, for years, ‘hiyang’–which in a consumer’s standpoint roughly translates to a product being compatible or suitable–has been the measure of whether a product is effective.

“But skin compatibility isn’t just luck, it’s also chemistry,” Lim pointed out.

She further explained that after years in the beauty industry, she has noticed how hiyang remains the most common consumer feedback among Filipinos, often tied to how “matapang” or harsh a product feels on the skin.

“Sometimes we think we know enough about skincare because we do our own research online, but there is always more to uncover when you think about the scientific side,” Lim added.

Building on Lim’s observation, Dr. Jaja Lao-Ang, a board-certified dermatologist, noted that the hiyang phenomenon is not just a matter of personal preference but rooted in biology. “

There are real physiological reasons behind why some Filipinos react more strongly to certain formulations,” she explained.

“Our skin has higher melanin content, which comes with both advantages and challenges. It gives us a bit more protection against UV damage, but it also makes us more prone to hyperpigmentation, irritation, and inflammation. Because of these factors, even if we have more pigment, we still need consistent sun protection. Sunscreen is essential whether you are outdoors or spending most of your time indoors.”

This shift from anecdotal belief to scientific understanding reflects a broader change in how Filipino consumers approach skincare. A 2025 report by Galderma suggests that the Philippines leads Southeast Asia in the prevalence of sensitive skin. Dermatologists attribute this to the country’s tropical climate, pollution, and higher melanin content, which make Filipino skin more reactive to sun exposure, humidity, and stronger formulations.

Dr. Lao-Ang also addressed what she called the “pressure to over-skincare.”

“The biggest misconception I see is that more products mean better skin. Our skin barrier is delicate. The smarter approach is using fewer, targeted products that your skin can actually tolerate,” she said.

This “less is more” philosophy aligns with a growing global trend toward skin minimalism, where simplified routines that prioritize barrier health take precedence over aggressive treatment.

During the same session, Dermorepubliq Research and Development Lead Aika Vargas, discussed how local research and community feedback guide the brand’s product development process.

“Formulating skincare is not just about mixing actives, it is about listening,” she said. “When users tell us a product feels too strong or sticky, that feedback goes straight to the lab. Each reformulation is shaped by both data and lived experience.”

It is a model that has enjoyed increased visibility in the local beauty scene, where social media feedback loops, dermatological insights, and in-house R&D (research and development) converge to build formulations attuned to Filipino skin realities rather than imported beauty standards.

A Platform for Smarter Beauty

The inaugural TikTok Beauty Fest Philippines marked a milestone for TikTok as it expanded from being a digital content platform to a real-world hub for beauty education and community engagement in order to explore how science, self-expression, and social media intersect in shaping modern beauty habits.

The sessions resonated with both attendees and experts, who noted that the Filipino beauty community is steadily maturing, shifting its focus from what is trending to what is proven and backed by scientific research and evidence.

Dermorepubliq’s presence as the official sponsor delivered an important message: skin literacy is gaining significance in an industry still shaped by social media trends.

As TikTok Shop Philippines’ top skincare brand, Dermorepubliq has used the platform not only to engage consumers but also to encourage more informed, science-based conversations around skincare.

“Our mission has always been to help Filipinos understand what goes into their skincare and why it works for them,” said Keith Sta. Barbara, Founder and President of Dermorepubliq.

“Our sensitive skin-first philosophy is shaped by the needs of Filipino skin, and peace of mind matters just as much as visible results. We want to build a community that values education as much as efficacy.”

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