32nd Agora Youth Awards Finalists: The New Generation of Marketers

At the recent 32nd Agora Youth Awards of the Philippine Marketing Association (PMA), the nation's top students were recognized for their acumen in marketing. The students were asked to integrate sustainability and artificial intelligence (AI) into their marketing plans. They localized marketing strategies for existing international products, highlighting the values that are important to Philippine culture. This year's Agora Youth Awards were co-presented by The Business Manual. Out of the 15 finalists of the Agora Youth Awards, 10 were selected as winners, and the top marketer of the group was ultimately chosen as the class valedictorian. The Business Manual talked with the finalists for this year's competition, and they shared their thoughts on the roles they are targeting to take on, as well as what marketing personally means for them -- starting with this year's class valedictorian and Best Marketing Student of the Year Mark Cruz. Mark Enriquez Cruz, San..