TikTok Shop Fuels MSME Growth at GoNegosyo’s Online Selling Summit
MSMEs in the Philippines receive a boost from TikTok Shop at GoNegosyo’s Online Selling Summit.
TikTok Shop, the e-commerce solution of video-sharing platform TikTok, recently took part in GoNegosyo’s Online Selling Summit. Through the summit’s close ties with MSMEs in the Philippines, TikTok is empowering small businesses by accelerating their growth through digital tools and strategies.
The Online Selling Summit is organized by GoNegosyo, a non-profit organization led by Joey Concepcion that supports more than a million MSMEs in the Philippines (medium, small and micro-enterprises). The event brought together government, industry leaders and MSMEs in a single venue to enable the growth of business through digital technology. Entrepreneurs had the opportunity to learn about digital trends, tools and strategies from leaders in the digital space, such as TikTok Shop.
Joey Concepcion, founder of GoNegosyo emphasized the role of digital technology in the growth of MSMEs, saying, “Digital technology is key for our MSMEs to succeed in today’s evolving business landscape. Platforms like TikTok Shop, and the likes of it, create new opportunities for small entrepreneurs, allowing them to access markets that were previously out of reach. Together with TikTok Shop and the rest of the digital alliance community, we aim to equip MSMEs with the skills, tools, and resources they need to grow their businesses and contribute to the development of a vibrant and inclusive digital economy in the Philippines.”
MSMEs in the Philippines Leveling Up with TikTok Shop
The Online Selling Summit’s theme was “Digital Economy: Fueling Growth, Empowering E-Commerce, and the summit focused on the role of digital platforms in empowering MSMEs in the Philippines to thrive in today’s tech-driven economy.
One panel that armed entrepreneurs with crucial knowledge for online growth was “Level Up with Online Ecosystems and Platforms.” In this panel, Franco Aligaen, Marketing Lead for TikTok Shop Philippines discussed how MSMEs can leverage TikTok Shop to enhance their reach, optimize engagement and achieve sustainable growth.
“TikTok Shop’s mission is to empower Filipino MSMEs through social commerce,” Aligaen explained. “Our platform integrates content with commerce, allowing small businesses to engage customers in a more compelling way. By turning content into revenue, we aim to create a meaningful impact on the growth of local enterprises.”
Franco Aligaen, Marketing Lead, TikTok Shop Philippines
Empowering MSMEs with Digital Tools
Through TikTok Shop, entrepreneurs have access to an integrated platform with tools for marketing, selling and community support, no matter the size of their business.
Through livestream selling and affiliate marketing, MSMEs in the Philippines can enhance their visibility. And through TikTok Shop’s ACE Framework–Assortment, Content, and Empowerment–entrepreneurs can optimize their product offerings and create engaging content. The ACE Framework ultimately lets sellers combine marketing and sales to drive customer engagement and fuel their bottomline.
Strategic Partnership in Service of the Filipino MSME
TikTok Shop has been collaborating with strategic partners such as the Department of Trade and Industry (DTI) and GoNegosyo to give MSMEs in the Philippines access to knowledge and skills for the digital economy.
TikTok Shop’s goal is to make e-commerce accessible to all. It is committed to providing the tools, technology and training for MSMEs to achieve sustainable growth.
Expanding on TikTok Shop’s mission, Aligaen added, “Our goal is to be a catalyst for small businesses to succeed by creating a supportive ecosystem where MSMEs can grow and prosper. By combining digital tools with strong partnerships, we believe that MSMEs can lead the way in driving economic progress in the Philippines.”
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