PICKUP COFFEE Celebrates 3rd Anniversary with Brand Collaborations

Driven by its mission to “UPlift everyone with delicious and surprisingly affordable beverages,” PICKUP COFFEE has revolutionized coffee culture in the country. With its signature green carts serving both hot and cold espresso and non-espresso-based creations at accessible price points, the brand has captured the hearts of millions of customers. 

PICKUP COFFEE’s unmatched presence and widespread reach across the nation–with over 320 branches and growing– are a testament to its success, fueled by its commitment to democratizing coffee culture. The company’s relentless pursuit of its vision to become the country’s #1 fast beverage brand has resulted in an extraordinary three-year growth trajectory, setting new benchmarks for the F&B industry.

PICKUP COFFEE celebrated its 3rd anniversary last February 25. To commemorate this milestone, the proudly Filipino beverage brand launched three collaborations. 

PICKUP COFFEE has collaborated with SECRET FRESH, a local purveyor of contemporary street fashion, to produce limited-edition t-shirts. Featured at the back of the shirt is an art piece designed by artist and toy designer Winnie Yip Xin Wei (WINNIEYIPPIE) depicting her original character BBG celebrating PICKUP COFFEE’s third Anniversary at an iconic PICKUP COFFEE cart. These limited edition shirts are available in select PICKUP COFFEE branches through the PICKUP APP or at the Secret Fresh HQ at Ronac Art Center.

PICKUP COFFEE also unveiled a special WINNIEYIPPIE release—the PICKUP COFFEE x WINNIEYIPPIE Collectible BBG Toy. This collectible reimagines the beloved character as a PICKUP barista sporting a PICKUP COFFEE cap and tee. With only 100 pieces available, this exclusive collectible can only be purchased through a raffle draw. The raffle for a chance to purchase the limited edition PICKUP COFFEE x WINNIEYIPPIE Collectible BBG Toy runs from March 8 to 14, 2025.

PICKUP COFFEE also released another exclusive collaboration with Auro Chocolate, a proudly Filipino chocolate brand, to introduce a new concoction: the Auro Pistachio Chocolate Milk, an indulgent beverage blending the rich, velvety taste of Auro’s premium cacao with the nutty, buttery notes of pistachio. The drink is now available in PICKUP COFFEE branches nationwide, alongside the other drink in the Pistachio Series: the classic Pistachio Milk.

As PICKUP COFFEE expands, the opportunity to bring its coffee experience to more communities grows. Property owners and brokers with available spaces are encouraged to join in this growth and increase their earnings through partnership opportunities. To learn more about potential collaborations, reach out to [email protected].