Is Employee Advocacy a Useful Digital Marketing Strategy?

Employees are truly a company’s greatest asset, but will employee advocacy help with your brand's digital marketing strategy? We take a closer look.

Believe it or not, around 63% of people believe that business leaders and companies are intentionally misleading the public by sharing false and exaggerated claims. This is a serious concern for businesses that want to build and maintain that their company is trustworthy. After all, it's not just about getting people to want to work for your company—even getting people to patronize your products and services will be difficult if your credibility is on the rocks.

So how can you, as a business owner, possibly get around this? Consider this statistic: 93% of people trust brand information shared by people they know—specifically their family and friends. This is something that businesses can use to their advantage when it comes to building credibility. 

Through employee advocacy.

Employee Advocacy, Explained

Employee advocacy is defined by Sprout Social as “the promotion of a brand or company that an individual works at.” There are many ways this can be done offline, such as by sending out company swag and merchandise that your employees can use at home or by giving incentives and recognition for a job well done.