Aside from the competition between their companies, multi-billionaires Elon Musk and Mark Zuckerberg have developed a strong personal beef against each other, as seen online.

In today’s society, where people regularly consume social media, Twitter remains to be one of the leading platforms—especially with 450 million monthly active users around the world. This platform is owned by multi-billionaire Elon Musk after having bought it last October 2022.

On May 2023, however, Musk appoints Linda Yaccarino as the new CEO of Twitter, even though he is still involved in company decisions. Under the leadership of the new administration, however, users saw several changes in the app, including new implementations for verified accounts under the introduction of Twitter Blue and even for ad placements within the platform.

But that's not all. Just recently, Musk also decided to place a temporary limit on the number of tweets that users can see each day—300 posts for new unverified accounts, 600 posts for unverified accounts, and 6,000 posts for verified accounts.

These changes drew flak, as people started to trend #RIPTwitter and #TwitterDown. And while Twitter was hit with backlash from its users, Mark Zuckerberg—the CEO of Meta which includes social media platforms Facebook and Instagram—shared that he’ll be launching a new app called Threads, which shares some similarities with Twitter.

Aside from being direct competitors in their respective social media platforms, Zuckerberg and Musk have already gone a long way back with their online back-and-forth banter against each other. What's more, the launch of Threads has added fuel to the fire, as the two multibillionaires are once again going after each other’s necks, with talks of a possible (and literal) cage fight.

Here’s what we know so far.

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