Cool Under Pressure: Get to Know the Man Behind Mr. Freeze Tube Ice

Mr. Freeze Tube Ice founder Gerry Santos shares how he grew the business into the giant that it is today while helping others grow, too!

Gerry Santos has been surrounded by ice since he was 5 years old. “My father started out as an ice distributor," Gerry shares. "I practically grew up learning about the ice industry.”

Large blocks of ice were taken to his home daily, which he and his father would chip into smaller, more sellable pieces. “We would market to retailers and restaurants," he continues. "Even after graduating college at San Beda, I continued to work under my father.” But it wasn’t until 13 years later that Gerry decided to branch out on his own and explore other business opportunities.

By 2005, he missed the chill. “I wanted to go back to my roots, which was the ice business.” Hence, Mr. Freeze Tube Ice was born. “On that same year, the first 15-ton Mr. Freeze ice facility was opened in Quezon City. My very first customer was my proud father. And from there, as they say, the rest was history.”