Transforming the Philippine Food Manufacturing Industry: CEO Awards Honoree William Tiu Lim

William Tiu Lim, founder and chairman of Mega Prime Foods, receives recognition for his commitment to innovation, adaptability, and disruptive leadership from The Business Manual CEO Awards.

Mega Prime Foods has become a household name as its wide range of products, including canned vegetables, fruits, and ready-to-eat meals, have become a staple of Filipino households. The success of Mega Prime Foods, which began as a fishing business, can be attributed to the effective management and strategic governance of its founder and chairman, William Tiu Lim. 

It is in recognition of his contributions to the industry and his remarkable achievements that The Business Manual honors William Tiu Lim in its CEO Awards 2025.

Redefining Traditional Practices

Lim’s focus on efficiency and quality has led him to  investing in cutting-edge technologies and expanding production capabilities. The 2023 inauguration of a state-of-the-art manufacturing plant in Batangas has enabled the company to meet increasing local demand, allowing for the efficient production and distribution of Mega Sardines, Mega Creations Premium Sardines, Mega Tuna, and Mega Prime Canned Vegetables. 

Leading by Example

William Tiu Lim has always championed not just the growth of his business, but also personal growth and the growth of other businesses in the country. Leading by example, Lim headed to Harvard and took the Owners Management Course at the age of 65, highlighting his commitment to excellence. 

As a member of the  Philippine Chamber of Commerce and Industry, he has led the efforts that continuously advocate for policies that promote industry growth and competitiveness.

Passing on the Legacy 

While he remains the chairman of Mega Prime Foods, Lim passed on the role of CEO to his daughter, Michelle, in 2023. His seamless transition to the next generation has laid the foundation for continued growth and long-term excellence. 

Awards and Accolades

William Tiu Lim’s contributions to the food manufacturing industry has been recognized with numerous awards, including the Meralco Biz Partners Entrepreneur of the Year from the Asia CEO Awards and the Top Food Industry Innovator by the Philippine Business Achievements Awards. Lim has also been hailed as an Outstanding Filipino Entrepreneur by the Philippine Chamber of Commerce and Industry. 

In addition, he has received the Sustainable Business Pioneer Award from the Asia Sustainability Awards. 

The Business Manual CEO Awards 2025: Honoring Industry Disruptors

The Business Manual is proud to hold its second CEO Awards. With the theme “Honoring Industry Disruptors,” this year’s The CEO Awards honors visionary leaders who are reshaping business landscapes, pushing boundaries, challenging the norm, and setting new standards of success. 

Criteria for Excellence

This year’s awardees have been selected from a pool of nominations that include business leaders from both startups and industry giants. Each nomination has been carefully assessed in order to determine if the nominee exhibits the following qualifications in order to be considered for the award:

Innovation, Adaptability, and Disruptive Leadership 

  • Measures the CEO’s ability to drive innovation, adapt to market changes, and lead the company like industry disruptors who challenge norms and leave a lasting impact.

Effective Management and Strategic Governance 

  • Assesses the candidate’s business achievements. This includes how the CEO steers the company toward revenue growth and how he or she scales the business (both locally and internationally).

Brand Influence and Recognition in their Industry 

  • Considers how the CEO has built the credibility and reputation of the company. It gauges how known and recognizable the company is and whether it has attained brand awareness within a wide range of audiences.

Personal Image and Credibility 

  • Evaluates the CEO’s reputation and how well he or she is perceived by business partners, employees, stakeholders, and consumers. This also includes how he or she applies ethics as a leader, as well as how his or her image contributes to both brand and company representation. 

Contribution to Society 

  • Determines how a CEO has effectively led his or her company and its overall contribution—not just to its respective industry, but to society as a whole. This includes how he or she has implemented corporate social responsibility (CSR) programs or social causes, attained local and/or international recognition, partnered with government initiatives, or exerted efforts for the country.

For this year, The Business Manual’s esteemed panel of judges include: 

  • Eric Pike Caeg (International Council for Small Business)
  • Jay Fajardo (Ideaspace Ventures)
  • Mina Akram (Go Negosyo)
  • Rhoda Castro-Caliwara (Women Business Council)
  • Ronn Astillas (Philippine LGBT Chamber of Commerce)
  • Consul Sergio Ortiz Luis (Philippine Chamber of Commerce and Industry)

Stay updated with the full coverage of The Business Manual CEO Awards 2025 via The Business Manual’s official website, Facebook, Instagram, and LinkedIn pages.

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