Revving Up Philippine Mobility in Service of the Filipino Commuters, According to Booey Bonifacio of Grab Philippines
With the increasing demand for safe, reliable, and efficient public transportation, Booey Bonifacio shares how Grab Philippines is revolutionizing local mobility to serve everyday commuters and provide a viable livelihood for Filipino drivers.
The Philippines has plenty of room to grow in terms of mobility. While it is a complex challenge, Grab, as an active driver of local economic growth through its everyday services, believes it is one worth pursuing.
Since setting its local base here in 2013, Grab has already covered more than 300 billion kilometers in the country—and this is as of 2019 alone. These numbers are expected to grow further as Grab fulfills its commitment to help create sustainable and meaningful livelihoods for Filipinos. Over time, Grab has also diversified its transport service to include GrabTaxi, GrabCar 4-Seater, GrabCar 6-Seater, and GrabShare in over 12 cities across the Philippines.
When the pandemic hit, Grab’s momentum was temporarily interrupted. The lockdowns and restrictions that kept Filipinos indoors paused Grab’s daily operations, especially its transport service operations. As such, Grab thrived and persisted by revolutionizing the delivery service market through innovative services like introducing and fortifying its delivery services like GrabFood, GrabMart, and GrabExpress—all of which helped keep not just the company, but also the economy, keeping the company afloat.
Now that the country has transitioned to the post-pandemic era sans mobility restrictions, the demand for safe and reliable transportation options surged as Filipinos resumed their routines in stores, offices, and schools. In response to the rising demand, Grab Philippines doubled down on the resumption of its ride-hailing services, concurrently unveiling new delivery features to meet evolving demands.
In an exclusive interview with The Business Manual, Atty. Sherielyse "Booey" Bonifacio, the Director for Public Affairs of Grab Philippines, revealed how Grab has become a driving force in the transportation sector in the Philippines—not just for the end-users, but also for their driver- and delivery-partners.
A Career Built on Strong Synergies
Booey is the very definition of an empowered woman, whose robust credentials have built her for the role of Grab's Director for Public Affairs. A graduate of the Ateneo Manila University and Ateneo Law School, Booey took further studies at the SOAS University of London from 2012 to 2013 where she graduated with a Master's in Law, Development, and Governance.