Marketing Reimagined: Strategy, Insight, and Innovation in the New Market Era

Marketing legend Josiah Go tells us why 99% of marketing plans are inadequate and what marketers can do to harness strategic innovation. In the Philippines, one name rises above the others when it comes to marketing strategy and innovation: Josiah Go. To summarize an expansive career, he is, in equal parts, a business leader and a marketing guru. Sitting as chairman or director of over a dozen corporations, he leads from the front in today’s business landscape. At the same time, generations of marketers have cut their teeth on his generous mentorship. He is the author of over 20 marketing..