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Marketing

Business 101

The How-Tos of Storytelling for Brands, According to PICKUP Coffee’s Francis Flores

By The Business Manual Editorial Team
Marketing

Zig When They Zag: How Creativity Can Change Consumer Mindsets

By Vince Sales
Business 101

5 Spotify Podcasts Marketers Should Listen To

By Bella Javier Liamzon
Marketing

Marketing Reimagined: Strategy, Insight, and Innovation in the New Market Era

By Vince Sales
Marketing

What Is the Future of Digital Marketing in the Philippines? And How Can Marketers Stay Ahead?

By Vince Sales
Marketing

DMAP DYC Rockstar Teams Ready to Rock the Global Stages with Creativity That Makes Impact

By Bella Javier Liamzon
Best Practices
Brands engaging in email marketing should keep certain dos and don'ts in mind in order to have an effective campaign or strategy.

6 Email Marketing Dos and Don’ts for Best Results

By Bella Javier Liamzon
Marketing
Press releases remain an integral part of a brand's public relations and marketing strategy, and doing it incorrectly can create a number of issues.

Press Release 101: Why is It Important for a Brand?

By Bella Javier Liamzon
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