[ASK TBM] How Can Online Communities Help Your Business Grow?
Online communities have thrived since the pandemic, so we asked none other than Mayora from Home Buddies for her take on how these can be beneficial for businesses.
Online communities—like the ones on Facebook and even messaging apps like Viber—have grown in popularity over the last few years. They have also become a vital platform for businesses that want to market their products and services, given that 92% of marketing professionals believe that online communities have a significant impact on businesses.
Defined as a "group of people with a shared interest or purpose who use the internet to communicate with each other," online communities have also an avenue for people to post photos, reviews, recommendations, and the like. This has made it a viable platform—not just for sharing and finding things, but also for businesses to showcase their offerings.
But how do these online communities help businesses? What kind of significant impact do they have? To answer all these and more, we asked Frances Lim Cabatuando—best known as Mayora—from the widely popular home interior-centric Facebook group Home Buddies, which currently houses over 3.1 million members to date.
What pain point or gap in the online space did you notice that ultimately pushed you to start Home Buddies? What makes Facebook, particularly Facebook Groups, the perfect platform for it?
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