Location is king when it comes to the success of a business with a brick-and-mortar store. We asked the owner of PAPAKAPE for his metrics on choosing the right one.

In the Philippine setting, e-commerce is expected to continue flourishing in the coming years. In fact, e-commerce sales in the country are expected to hit PHP 969 billion by 2026. But even with the growth of e-commerce in the country, there are still Filipinos who prefer and enjoy buying food, clothing, and other products from brick-and-mortar stores.

This is why many online brands have opted to open physical stores to further their sales and presence in their chosen market.

For brick-and-mortar stores, however, location will always be king. It can spell the difference when it comes to sales, visibility, and foot traffic. It is, therefore, critical for a business to pick the best location to ensure maximum profit. 

But how do you know if your chosen area is the right location for your business or not? We asked PAPAKAPE owner Manu Reyes for his non-on how to choose the right location. 

What led you to decide to open your business?

PAPAKAPE really started as a pastime project during the thick of the lockdown. It was essentially born from a need to create and express my creativity. The plan was very simple—to offer a coffee stop for the neighborhood. Nothing grand. 

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