From starting an online pastry shop to opening a brick-and-mortar store, Nothing But Jill owner Jill Del Rosario shares how she turned PHP 20,000 capital into millions of pesos in sales.

Armed with just PHP 20,000 from her personal savings and a love for baking, Jill Del Rosario opened Nothing But Jill at the height of the COVID-19 pandemic in 2020. But while a number of online businesses have opted to remain online or even sadly closed shop, Jill’s story has gone a different path.

In fact, in the three years since the pandemic first started, her business only grew and grew until the 25-year-old was able to hire staff and open a brick-and-mortar pastry shop of her own.

And while this kind of story of pursuing a passion may not be anything new for some—given that a whopping 88,000 online businesses registered with the Department of Trade and Industry (DTI) in that year alone—Jill's is a story worth telling, as she was able to turn her capital into millions of pesos in sales!

In this exclusive interview with The Business Manual, we learn how this entrepreneur did just that.

From Growing Up Around Business to a Love for Baking 

Jill shares that growing up, she has always been surrounded by business-minded people, as both her parents are entrepreneurs. “At an early age, my siblings and I were exposed to the environment of having employees around—[from] accompanying my parents to meetings with suppliers [to] even helping them man our stores at times,” she recalls. "And because of this, when choosing a university, it was very easy for me to go for a business course just because I find it familiar and interesting.”

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